About us

Our History

Real Safe Agent was founded in 2014 by CEO Lee Goldstein. In late 2014 Lee was reading an article about agent safety and when he read the line:

“We as agents will keep ourselves in situations where we feel unsafe simply because we are worried about the sale”.

At that moment Lee’s previous experience as a therapist for serial predators came alive and he had an epiphany. Lee had a vision for the system, understood what the industry had done wrong, what it needed to do to get to zero crime, and designed the first legitimate academic research into crime against real estate agents. Lee invited a friend to lunch to get his opinion, his friend confirmed Lee’s faith in the idea, and 90 minutes after the epiphany Lee resigned as COO of real estate services company. Now, years later:

Real Safe Agent ...

  • ... is the only crime prevention system in the industry
  • ... is the most widely used product for keeping agents safe
  • ... is the creator of agent safety classes that have been called “a breakthrough”
  • ... has the most widely viewed safety videos in the industry
  • ... has transformed the way the industry approaches agent safety.

Collaborative Prevention Model

The Collaborative Prevention Model is a behavioral model developed by our founder, Lee Goldstein, while working with serial predators.

The CPM (Collaborative Prevention Model) represents a breakthrough in the prevention of pattern-based crime, like those against real estate agents. All crimes require there be a motive, means, and opportunity for the crime to occur; if anyone one of those three is prevented then the crime is prevented. The CPM analyzes the type of crimes committed in a particular environment, the profile of those committing the crimes, their pathology, and their pre-curser behaviors (those behaviors they must engage in to commit the crime). The model then calls for developing strategies that use the power of a community to prevent the pre-curser behaviors from bearing fruit for the predator, thereby removing the “means” and preventing the criminal from committing the crime. The CPM then calls for developing strategies for using the power of the community to prevent the environment the predator needs from existing, thereby removing the “opportunity” and thus preventing the crime.